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Dairy Valley
Indian Yogurt
Dairy Valley
Indian Yogurt
There are so many types of yogurt — Greek, Icelandic, flavoured. So, the client decided to call it Indian Yogurt. We followed it up with this retail campaign, which quickly owned the territory for the brand.
The result? The client saw a massive 37% spike in sales in the first two weeks.
There are so many types of yogurt — Greek, Icelandic, flavoured. But there was nothing unique about our product except that it's preservative-free and tastes just like the delicious yogurt made in India. The client decided to call it Indian Yogurt. That itself helped create a product differentiator. We followed it up with this retail campaign, which quickly owned the territory for the brand.
We rolled it out with posters, wobblers, shelf strips and fridge stickers.
The result? The client saw a massive 37% spike in sales in the first two weeks of this campaign.
Dairy Valley Paneer
Dairy Valley Paneer
The whitest, softest, tastiest paneer on the market. It's also the most loved paneer. Yet, this is probably the first time the client did a proper campaign to push it.
Because peope still needed to be reminded that while there may be other white and soft paneer, ours is the only one does it without adding preservatives to it.
Iniital feedback from consumers: they are almost swearing by it.
Yet, this is probably the first time the client did a proper campaign to push it. Because people still needed to be reminded that while there may be other white and soft paneer, ours is the only one does it without adding preservatives to it.
Iniital feedback from consumers: they are almost swearing by it.
Kaya
The Holy Month of Ramadan is the most important time of the year. It is a month of inner reflection. So, we were faced with a tough question: how do we promote a service that enhances outer beauty? This was the answer.
We followed this up with an email burst that was aligned with Dubai's Year Of Kindness.
While numbers remained low for Kaya through Ramadan, but the last week before Eid saw a huge spike in treatments.
Kaya
The Holy Month of Ramadan is the most important time of the year. It is a month of inner reflection. So, we were faced with a tough question: how do we promote a service that enhances outer beauty? This was the answer.
We followed this up with an email burst that was aligned with Dubai's Year Of Kindness.
While numbers remained low for Kaya through Ramadan, but the last week before Eid saw a huge spike in treatments.
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Happy Halwai
Launch Campaign
Keeping in mind that Dairy Valley, the other brand owned by the client, enjoys tremendous consumer trust and love, we decided to bring that aspect into this campaign so that consumers know it's the same quality and taste.
Happy Halwai
UK Launch
Happy Halwai entered an already fiercely contested category that is dominated by legacy brands. However, the client was super confident that their products would wow consumers.
Keeping in mind that Dairy Valley, the other brand owned by the client, enjoys tremendous consumer trust and love, we decided to bring that aspect into this campaign so that consumers know it's the same quality and taste.
Happy Halwai Diwali
Happy Halwai Diwali
Before we did the Spot the Difference campaign, we did this beautiful little piece of art to celebrate the festival of lights. In spite of being a new brand, we did manage to turn heads and drive consumers to the tasting station where consumers became believers.
This campaign was adapted to various POS material such as wobblers, shelf strips and fridge stickers. We also did a small animation for TV.
Before we did the Spot the Difference campaign, we did this beautiful little piece of art to celebrate the festival of lights. In spite of being a new brand, we did manage to turn heads and drive consumers to the tasting station where consumers became believers.
Funnies for Happy
We took the reins off of our copywriter and asked him to give consumers something to laugh at, or at the very least, a reason to smile. Don't know whether consumers in Australia laughed at it, but our client certainly smiled during the presentation.
Funnies for Happy
We took the reins off of our copywriter and asked him to give consumers something to laugh at, or at the very least, a reason to smile. Don't know whether consumers in Australia laughed at it, but our client certainly smiled during the presentation.
WHAT’S NEXT STARTS HERE.
To get in touch, call +44 7950136069.
WHAT’S NEXT STARTS HERE.
To get in touch, call +44 7950136069.